Apples And Oranges

Finding your niche is one of the most important steps in building a successful business. Too often, businesses enter a niche based on trends rather than aligning with their expertise or audience needs, leading to wasted time and frustration. At Relative Media, we specialize in ensuring your niche is the right one for your brand’s growth and success.

One common challenge business owners face is comparing themselves to the wrong competitors. If you measure your company against others that don’t share the same target market, approach, or values, it’s like comparing apples and oranges. Even if you’re doing the same thing as someone else, the way you approach it may be completely different—whether it’s your unique process, style, or customer experience.

Relative Media is here to help you identify the right niche, focus on the most relevant competitors, and develop strategies that showcase everything you have to offer—so you can stand out, connect with your audience, and grow your business with confidence.