Crafting the Perfect Tagline

Taglines are often the first impression a brand makes. They're meant to capture your essence in a few memorable words. However, not all taglines hit the mark. Let’s explore what makes a bad tagline for those looking to avoid making the same mistakes.

1. The Vague Vortex

Imagine a tagline so vague that it could fit any product under the sun. "Be More" is a prime example. What does it mean? More what? More life, more products, more confusion? This kind of vagueness does more harm than good, blending your brand into the background noise of your market.

2. The Overpromise Oath

"Always Fresh, Always Perfect" might sound like a dream, but in reality, it's a nightmare for any brand. Overpromising sets unrealistic expectations, leading to disappointment.

3. Identity Crisis

When a brand known for rugged outdoor gear adopts a tagline like "Soft on the Inside," it's not just confusing; it's an identity crisis. This misalignment can send mixed signals to your audience, potentially alienating your customers.

4. The Tongue Twister

"Quickly Quench Your Quests with Quality" might be catchy, but it's also a linguistic labyrinth. If your tagline requires a second read or a dictionary, it's not effective. Simplicity is always key.

Relative Media can help you craft a unique, simple, and timeless tagline that resonates.